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IFF’s Trudi Loren Promoted to Vice President of Global Innovation, Creation and Design, Fine Fragrance

The past Estée Lauder exec will take the helm of the creative and innovation teams of the fine fragrance business unit globally.

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By: Lianna Albrizio

Associate Editor

International Flavors and Fragrances Inc. has promoted its creative director of fine fragrance, Trudi Loren to vice president, global innovation, creation and design, fine fragrance.    In her new role, Loren will take the helm of the creative and innovation teams of the fine fragrance business unit globally.    “It gives me great pleasure to welcome Trudi to her new role,” said Valery Claude, vice president, Innovation and Creation, Scent, IFF. “Trudi has demonstrated great succ...

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